TOKYO/LONDON (Reuters) ? Apple Inc's new iPhone went on sale in stores across the globe on Friday, prompting thousands to queue around city blocks to snap up the final gadget unveiled during Steve Jobs' life.
Queues wound down the street in Sydney, Tokyo, London, Paris and Munich as fans gathered to get their hands on the iPhone 4S, ahead of later store sales in North America.
"I am a fan, a big fan. I want something to remember Steve Jobs by," said Haruko Shiraishi, waiting patiently with her Yorkshire terrier Miu Miu at the end of an eight block queue in Tokyo's smart Ginza shopping district.
The new model looks similar to the previous iPhone 4 but has an upgraded camera, faster processor and highly regarded voice-activated software, which allows users to ask questions.
The phone -- introduced just a day before Jobs died -- was initially dubbed a disappointment because it fell short of being a revolution in design, but glowing reviews centered around its "Siri" voice-activated software have helped it set a record pace in initial, online sales orders.
Australian Tom Mosca, the first to buy the phone in Sydney, said he would ask his new white iPhone: "Where's Steve?" Many Apple fans believe the phone was called iPhone 4S to mean "for Steve."
Apple CEO Tim Cook and his executive team hope the first device sold without their visionary leader at the helm will protect them against a growing challenge from the likes of Samsung Electronics.
The South Korean firm, Apple's arch-rival with smartphones powered by Google's Android software, expects to overtake it as the world's biggest smartphone vendor in terms of units sold in the third quarter.
Apple does not release sales figures on launch day, so gauging initial sales is difficult. However it took more than 1 million online orders in the first 24 hours after its release, exceeding the 600,000 for the iPhone 4, though that model was sold in fewer countries initially.
"Despite the initial disappointment that this wasn't an iPhone 5, the reality is we're still seeing the usual frenzy that we've got used to on launch day," analyst Ben Wood at CCS Insight told Reuters, adding that analysts expect a few million phones to be sold globally on the first weekend.
Philippe, a 62-year-old lawyer in Paris said: "We lined up right here for the first iPhone when it came out and we've bought everything Apple has made since."
Despite the enthusiasm at Apple stores, the launch was marred somewhat by widespread complaints this week on the Internet about problems downloading iOS 5 -- the latest version of Apple's mobile software.
There were also problems with iCloud, Apple's online communications, media storage and backup service formally launched on Wednesday, with users reporting glitches such as losing their email access.
Queues in Paris were smaller than those normally seen at an iPhone launch, with some fans there wondering if the somewhat underwhelming launch had put people off, but in London the queues were as large as ever.
On Regent Street in central London, the queue wound down a sidestreet and into a park, where Starbucks had a mobile stand to serve coffee. Of the 26 people to whom Reuters spoke in London, 9 were switching from other phones.
"This is rubbish," one buyer at a north London phone store said, holding his Blackberry after owner Research in Motion grappled for days with an international outage of its Blackberry email and messaging services.
JOBS SHADOW OVER iPHONE LAUNCH
The vast majority of the iPhone 4S buyers Reuters spoke to in Sydney and France were existing Apple customers, many having bought the original iPhone and its subsequent upgrades.
"I have been waiting for the iPhone 5 for a long time. But since Jobs died, I wanted to make sure I had a new iPhone with some advantages over the old," said iPhone devotee Mark Du, concerned about future Apple gadgets without Jobs in charge.
Apple fans in Sydney and Tokyo made sure Jobs was part of the iPhone 4S launch, with flower, candle and photo shrines to the late Apple boss erected outside the stores.
Underscoring the enthusiasm for the new phone, Japanese mobile carrier Softbank Corp had to temporarily stop contract applications after its computer system was overwhelmed with more requests than it had expected.
Some analysts expect fourth-quarter iPhone shipments to reach 30 million or more, almost twice as many as a year ago.
Apple's fifth-generation iPhone uses chips from Qualcomm Inc, Toshiba and a host of smaller semiconductor companies, according to repair firm iFixit, which cracked the device open on Thursday.
Apple's iOS 5 software became available this week and is intended to upgrade older phones and enable new features such as better Twitter integration. But glitches with the new iCloud service and mobile software sparked a chorus of user complaints.
The iPhone -- seen as the gold standard for smartphones -- is Apple's highest-margin product and accounts for 40 percent of its annual revenue.
Analysts point to several factors in Apple's favor: a $199 price that matches up well with rival devices; availability promised on more than 100 carriers by the end of 2011, far more than its predecessors; and glowing reviews.
(Additional reporting by Michael Perry in SYDNEY, Edwin Chan in LOS ANGELES, Isabel Reynolds in TOKYO, Marie Mawad in PARIS, Jens Hack in MUNICH and Giles Elgood and Matt Cowan in LONDON; Editing by Mark Bendeich, Alex Richardson and Sophie Walker)
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