When Barack Obama traveled to Texas this month to talk immigration, David Plouffe, his top message guru, decided to stay home and watch Twitter instead. While Obama spoke, Plouffe sat before two flat-screen televisions in the White House complex. One showed live footage of Obama in El?Paso. The other flickered with a lightning-quick vertical ticker tape of people tweeting with the #immigration hashtag, reacting line by line to the President in real time. "I find it useful," Plouffe says, "to see what's penetrating."
When Obama went off script to joke that Republicans would soon demand a border moat filled with alligators, a blur of Twitter messages showed people sending the quote to friends and followers, signaling a messaging victory of sorts. "It's kind of the...
Related Topics: election 2012
Source: http://www.realclearpolitics.com/2011/05/20/white_house_doubles_down_on_social_media_255820.html
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